Mrs Dheera Agrawal

Setochi -925 Sterling Silver Jewelry

agrawaldheera@gmail.com

9137454715

Flat No-2310 ,Wing -50,Lodha Amara,Thane -400607.

2023

Business Name - Setochi Business Category - 925 Sterling Silver Jewelry Business Niche - Minimalist 925 sterling silver jewelry for everyday confidence, self-love, office wear, and thoughtful gifting. USP - Jewelry You’ll Actually Wear — lightweight, hypoallergenic, skin-friendly 925 sterling silver jewelry designed for women who want elegant pieces they can wear every day, from work to brunch to special moments. Target Audience Women aged 25–50, especially modern working women, professionals, teachers, doctors, consultants, entrepreneurs, and thoughtful gifters. They want jewelry that is elegant, comfortable, versatile, and long-lasting. Customer Pain Points My customer wants to avoid: Artificial jewelry Green skin Skin irritation Heavy earrings Jewelry that looks too loud or trendy Pieces she will stop wearing after a few months Core Products Minimalist studs Pearl earrings Small hoops Delicate necklaces Bracelets Everyday rings Gift-worthy jewelry pieces Brand Positioning Setochi is an Everyday Confidence Jewelry Brand. It helps women feel polished, confident, elegant, and comfortable through minimalist 925 sterling silver jewelry that can be worn daily and gifted with meaning. Brand Voice - Elegant, warm, confident, modern, approachable, thoughtful, minimalist, and sophisticated. The tone should never sound cheap, pushy, loud, or overly salesy. Brand Motto - Buy Less. Wear More.

Setochi creates minimalist, hypoallergenic 925 sterling silver jewelry for women who want elegant pieces they can confidently wear every day — from boardroom meetings to brunches — and thoughtfully gift to someone special.

925 Sterling Silver Jewelry 925 sterling silver jewelry Minimalist silver jewelry Everyday silver jewelry Hypoallergenic jewelry Skin-friendly jewelry Lightweight earrings Office wear jewelry Daily wear jewelry Elegant silver jewelry Premium silver jewelry Anti-tarnish jewelry Silver jewelry for women Silver earrings for women Silver necklaces for women