Exactly what type of business relations are we talking about here? The good old-fashioned business relations that we have heard our grandfathers speak about.

“Business is all about relationships… how well you build them determines how well they build your business….” -Brad Sugars

Exactly what type of business relations are we talking about here? The good old-fashioned business relations that we have heard our grandfathers speak about. Yes, those where they shopped from the same grocery store for 35 years or had a customer who came to their shop every month without fail for years. Why would someone buy groceries from the same shop or visit a particular business enterprise regularly? It is because they conduct more than business at these places. The grocery shop becomes a comfortable haven where you are always welcomed with a smile; the business enterprise becomes a place to take a break and connect with the owner over a common interest.

These relationships were established and lasted over the years because the person conducting the business formed a bond with his customer/client/trader which went beyond buying and selling.

These are the kind of relationships that are the need of the hour. In the technology-driven business world of today, we underestimate the importance of building strong business relationships that outlast profit and loss and are based on mutual respect and genuine fondness. There is no trick or hack or shortcut to it. It’s the simple act of going beyond the professional and making a connection with the opposite person. Always remember that a connection lasts, even after the transaction is long over.

I cannot stress enough the importance of communication. It can be with a direct customer, supplier, colleague, fellow business person or employee. Two-way communication that covers a little bit more than the necessary work-related talk goes a long way in cementing your bond with the other person. You do not require to be best friends with them; the proper protocol should always be maintained. The key here is to show polite and discrete interest in the individual without prying into any personal matters.

Another important aspect of building lasting business relationships is going beyond your scope of work. Do something extra without being asked for a client, give a little freebee to that loyal customer, extend a bit of logistic support to your supplier, pass on a business lead to someone in the same industry. The specifics can vary, but the principle remains steadfast. Going above and beyond will always earn you loyalty.

So, the next time you are dealing with someone, make sure you show genuine interest in them not just as a customer but as an individual. Start paying attention to the small talk. Treat the people you conduct business with as a valuable asset and not a dispensable commodity, and you will be rewarded with a strong and successful support system. Business is, after all, socio-economic activity and economics will always require to be supported by the social.